Led redesigning efforts and supplied marketing collateral
Client
Système 41
Role
Lead Designer
year
2017
Service
Marketing, E-Commerce, Creative Direction
My Role
I oversaw the bottle redesign and creative rollout, collaborating with teams like Marketing and Engineering, and involving women—our target audience—in the process. Their insights were key to the final design.
The Problem
The old version of the website was lackluster and cluttered
The old version of the website, which served as the primary medium of interaction between the company and the end user, was lackluster and left much to be desired. In order to transform the brand's identity, I chose bold colors and rearranged the content presented to the user in order of importance.
Brand Direction
Presentation Matters.
Typography
Primary Text
Typography
Secondary Text
Colors
A mix of bold primary, secondary, and tertiary colors
Design Focus
New Logo, Products, and Web Design
The new design highlights the unique dark-ultraviolet Miron glass bottles with a sleek black/white contrast, showcasing the product and encouraging exploration through the brand's newsletter and ingredient details.
Newsletter collection
We also introduced some animation to the newsletter experience
It made things a little more interesting and interactive, as well as focused the reader's attention to certain areas on the page.
Marketing
Exit Intent
To maximize the number of return users, there is an exit intent popup prompting the user to join the mailing list, whose list comrpises of over 200,000+. When triggered, the exit intent also casts a dark transparent overlay on top of the background.
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